Alessandra Orofino

Alessandra Orofino Poubel, born in Rio de Janeiro, is an Economist, mobilizer, Co-founder of Meu Rio and Executive Director of Rede Nossas. Currently she is also a columnist for Folha de São Paulo and General Director of the Greg News Program. Graduated in Economics and Human Rights from Columbia University in New York City and Political Science at the Institut d’Etudes politiques de Paris.  


Alessandra began her career as a trainee at Instituto Promundo in Rio de Janeiro, using right tools, strategic communication, economic analysis, and government relations for the “Não Bata, Eduque” campaign, conducting research on topics related to child punishment and humiliation.

In October 2008, Alessandra worked as a researcher at CHSJ – Center for Health and Social Justice (New Delhi). For 4 months, she developed a manual aimed at providing strategies to involve men and boys in gender equality and on the reduction of interpersonal violence. The manual would be translated into Hindi and distributed to various Indian NGOs and associations committed to ending gender-based violence.

During 8 months of residence in Comunicarte Alessandra worked in a training program, and was the only candidate selected for the annual edition. He has written papers related to the fields of social market and corporate social responsibility, as well as evaluation reports for environmental responsibility actions and elaborated business proposals.

In 2009, Alessandra was the co-founder of Purpose NY’s office in the city of Rio de Janeiro, and general manager until 2013. At Purpose, along with key players in the new Social Economy, Alessandra helped to create mobilization formats in partnership with major brands to raise awareness among consumers with significant social impact. Purpose was the incubator for entrepreneurship, resulting in organizations such as, the world’s largest online movement with 4 million members operating in 13 languages and Australia’s, a political phenomenon internationally recognized by the number of members Associated.  

In 2011, Alessandra founded Meu Rio, an NGO that promotes local people policy involving thousands of members In decision-making processes in the city and creating new tools for direct citizen participation.